Points should drive behaviour
A useful loyalty app rewards actions that matter: purchases, bookings, event attendance, referrals, reviews, app installs and approved shares.
A loyalty app should do more than replace a stamp card. It should give customers a reason to return, share, book, redeem and stay connected.

A useful loyalty app rewards actions that matter: purchases, bookings, event attendance, referrals, reviews, app installs and approved shares.
Customers are more likely to care when rewards are visible in their account area and connected to real perks, not hidden in a spreadsheet.
Referral links, QR codes and customer share rewards help the business see who is driving new interest and which campaigns are spreading.
The owner should be able to create a reward, assign it to a segment, publish it to the customer app, notify customers and see who viewed, redeemed or shared it.

CommunityOS connects loyalty to the customer app, so points, offers, referrals, events and community posts all live in the same customer-facing experience.