The problem with rented reach
Followers on social platforms are useful, but the business does not control who sees each post, when they see it, or what rules may change next.
Owned marketing
How to market to existing customers without social media algorithms.
Social media is useful, but it should not be the only way a business reaches customers who already know, like and buy from it.
OwnedAudience
DirectUpdates
TrackedShares
The value of a customer app
A branded customer app gives existing customers a destination for offers, rewards, updates, events and community posts that belong to the business.
Use social media as an invite path
Instead of only posting offers on social media, use social media to invite customers into the app where the relationship becomes direct.
The best customer marketing stack is layered.
Use social media for discovery, the customer app for retention, email for longer updates, push notifications for timely reminders, and referrals for customer-led growth.
- Private posts for existing customers
- Scheduled campaigns and app-only offers
- Customer share rewards for approved posts
- Analytics for views, installs, shares and redemptions
What this looks like in CommunityOS
A business owner creates a customer-only post, schedules it, saves it to the library, assigns a share reward, sends a push notification and tracks views and shares from the dashboard.